Belight: A healthy way to ice cream.

Belight is a low carb, high protein ice cream that can be enjoyed by anyone. I designed the logo, branding guidelines and created all packaging. This ice cream was sold in Vitamin Shoppe across the US, as well as local NY gyms - Unique Fitness, Gold's Gym, Complex Gym. 

Created using Adobe Illustrator. Vector graphic, with bright color pallet and bold simple fonts.